WALTHAM, Mass.–(BUSINESS WIRE)–Yottaa, Inc., the leading cloud platform for accelerating and securing digital e-commerce experiences, today launched a dynamic version of the company’s annual performance index of 3rd third-party technologies used on online retail and branded websites that include extended data and additional analytics. Designed to help retailers research innovative new features for their sites and understand the impact third-party technologies can have on site performance and digital experience, the dynamic version of the 2022 Ecommerce Technology Index makes it easy for brands to search and find performance reviews for over 500 of the most popular e-commerce technologies.
“3rd Party e-commerce technologies are at the center of the shopping experience, delivering innovation that attracts, converts and grows relationships with shoppers,” said Rick Kenney, Managing Director of Leading Lights, a leading benchmark e-commerce analysis that compiled the 2022 index. “Beware, however, that innovation can come at a cost – the negative impact of many 3rd parties have on site speed. The dynamic version of the 2022 Ecommerce Technology Index provides retailers with a powerful and interactive tool to understand the full impact of third-party site performance on shopper experiences.
The 2022 Ecommerce Technology Index Examines the Performance Impact of the 3 Most Widely Adopted Ecommerce Siterd evenings. Index data represents 4 billion page views and over 700 million third-party load events from the 1,500 e-commerce sites using Yottaa’s digital experience optimization solutions. The dynamic version of the index was launched today on ecommercespeedhub.com, an educational portal dedicated to digital experience optimization content for online brands.
The average e-commerce site has 40-60 3rd evenings. Some sites have hundreds of these technologies. While 3rd Party features allow brands to provide shoppers with engaging online experiences, they can also slow down load times on unoptimized pages. With the new dynamic index, retailers can easily research and determine the performance impact of the 3 most popular e-commerce siterd parties in a wide range of technology categories. In the index, third parties are given a performance impact rating (PIR) which measures the impact on the performance of an e-commerce website. PIR scores are stratified on a red, yellow, and green color scale based on impact to site performance.
Click here to view the dynamic version of the 2022 E-Commerce Technology Index. Click here to download the PDF version of the index.
Leading brands such as 1,800 Contacts, Ann, Inc., Carter’s, J. Crew, Lands’ End, Ralph Lauren and Samsonite trust Yottaa to accelerate, optimize and secure their e-commerce sites. By optimizing the loading of third-party e-commerce technologies, high-resolution images and other website elements, Yottaa enables online brands to deliver a superior customer experience, improve site performance by up to 60% and increase online conversion by up to 20%. By controlling the execution of all third-party and other services on their sites, Yottaa also enables brands to improve their overall security posture, provide more secure shopping experiences, and ensure compliance with policies. internal and external. To learn more about how Yottaa can optimize every page load on your e-commerce site and increase conversions, please visit www.yottaa.com or follow @yottaa on Twitter.