Duda announced on Wednesday that it has acquired Canadian company Snipcart, a startup that allows businesses to add a shopping cart to their websites.
The acquisition is Palo Alto-based Duda’s first deal and follows the website development platform’s $50 million Series D round in June, which brings its total funding to $100 million. nowadays. Duda co-founder and CEO Itai Sadan declined to comment on the size of the acquisition.
Duda, which works with digital agencies and SaaS companies, has around 1 million paid sites published, and the acquisition was prompted by the fact that the company has seen an increase in e-commerce websites following the global pandemic, he told TechCrunch.
This was not just a technology acquisition for Duda, but also a talented team, Sadan said. The entire 12-person Snipcart team remains, including CEO Francois Lanthier Nadeau; companies will be fully integrated by 2022 and the first collaborative versions will see the light of day.
When he met the Snipcart team, Sadan thought they were “super experienced and shared the same values”.
“We share many of the same types of clients, many of which are API first,” he added. “If our clients need more headless commerce, they can build their own front-end using Snipcart. Their clients will benefit from our growing team – we plan to double it next year and roll out more features at a faster rate.
According to Statista, the global retail e-commerce market is expected to grow 50% to $6.3 trillion by 2024. Duda itself has seen a 265% year-over-year increase in sites e-commerce platforms built on its platform, which Sadan says has made Snipcart an attractive acquisition to accelerate and manage its growth to more than 17,000 customers.
Together, the companies will offer new features, such as payment and membership tools inside the Duda platform. Many Duda customers come with inventory and don’t want to manage it on another e-commerce platform, so Snipcart will be that component to take their inventory and make it shoppable on the web.
“Everyone is thinking about how to bring transactions into their websites and web experiences, and that’s what we were looking for in an e-commerce platform,” Sadan said.