Google launched Accelerated Mobile Pages (AMP) in October 2015. It is a custom web development framework that helps pages load faster on mobile devices. Although this project makes viewing articles (almost) instantaneous, it has many drawbacks. As a result, many users rely on apps like DeAMPify to bypass AMP links. Fortunately, this will no longer be necessary for Twitter users, as the platform no longer loads AMP versions of web pages on its mobile apps.
According to Search engine countriesTwitter has subtly updated AMP guidelines on its developer website. The site now displays a banner at the top stating:
We are in the process of discontinuing support for this feature and it will be fully retired in Q4 2021.
Although Twitter announces that it will phase out AMP page loads by the end of Q4 2021, Land’s search engine the data suggests that the rollout may already be complete. Either way, Twitter for iOS and Android will no longer load AMP pages by the end of this year.
Google used to force posts to use AMP to appear in its Top Stories carousel. Recently, however, the company dropped this condition. As a result, more and more websites no longer bother to support and maintain this technology. Not only does it strip websites of some of their identities, but it also caches articles on Google’s servers. Website owners therefore have less control over AMP versions. It remains to be seen whether Google will eventually end this project.
Twitter’s phasing out of AMP support is a welcome change, as websites will now load as expected. It’s worth mentioning that the company recently launched an ad-free article reader exclusive to Twitter Blue followers. It currently only supports US publishers with no paywall. The more time users spend reading an article, the more Twitter will pay for posts. Blue is available for $2.99/month in Australia, Canada, New Zealand, and the United States.
Do you prefer AMP or original versions of websites? Let us know in the comments section below.