Privacy and security are the main selling points of the Brave web browser. An important unique feature offered by the browser is the ability to “De-AMP” pages. This allows you to bypass Google’s redirection to AMP (Accelerated Mobile Pages) versions of the websites you visit.
Besides being annoying, Brave claims that AMP is a privacy risk. We’ll explore what AMP is, how the De-AMP feature works, and how to enable it on your phone.
What is AMP and how does it work?
AMP is the name of a technique used by Google to redirect you to simplified versions of the web pages you visit.
According to Google, AMP’s job is to improve user experience by improving website performance. Google caches AMP versions of websites and prioritizes them over their original version in the search engine. By creating simple web pages and working from Google’s servers, AMP pages are supposed to be faster than the original versions.
Since many of us have a reliable internet connection and most modern websites are fast enough, the idea of seeing less functionality on the websites you visit doesn’t make sense. Additionally, it puts the website creator in the hands of Google, sacrificing design, functionality, and analytics.
You can use different methods to disable AMP on Google search or use alternative search engines altogether. But if you don’t want to sacrifice the convenience of Google search, Brave’s De-AMP feature should come in handy.
How the De-AMP feature works on Brave Browser
Besides the inferior aesthetics of AMP pages, Brave added De-AMP for privacy and security reasons. According to Brave, AMP should be of concern for the following reasons:
- AMP compromises your privacy because it gives Google a broader view of your internet activity.
- Using AMP means you are interacting directly with Google rather than the publisher and you may not realize it, which is bad for security.
- AMP strengthens Google’s monopoly on the web.
- AMP does not necessarily mean better performance of the websites you visit.
De-AMP means removing AMP versions of pages when using Brave. The browser achieves this by modifying the loaded AMP versions of the pages and redirecting you to the publisher’s version of those pages. It works at the search engine page level (Google Search in this case).
Additionally, when you enable De-AMP, Brave sniffs any page you load for AMP code. If it detects code added to the page, Brave stops loading it instantly and loads the original version instead. All of these things happen within milliseconds before you can see the requested page.
How to Enable Brave Browser’s De-AMP Feature
To avoid loading AMP versions of web pages, follow the steps below:
- Open Braves.
- Select the three dot menu button at the bottom right of your screen.
- Faucet Settings to access the settings menu.
- Go to Brave Shields and Privacy.
- Toggle the Auto Redirect AMP Pages start-up.
With this setting enabled, Brave will redirect every AMP page you knowingly or unknowingly load to its original version. If you want to go back to using AMP, follow the steps above and turn the Auto Redirect AMP Pages trigger.
The future of AMP
De-AMP is a welcome feature for Brave. However, Google is always pushing the AMP project further. That means less control for you over the sites you visit without a privacy-focused browser like Brave.
Most people use Google Chrome on their Android devices and will therefore continue to have AMP pushed onto them. Brave puts up a brave fight (pun unintentionally), but it’s an uphill battle against the giant that is Google.
In the meantime, take advantage of the De-AMP function. With Brave, you don’t have to worry about traditional AMP bypass procedures.