Web financing

Eros Investments launches IMMERSO, a global Web 3.0 metaverse project

  • IMMERSO is a virtual universe imagined through the lens of science fiction, adventure, and fantasy, layered with interactive experiences focused on society, history, and entertainment.

  • Within the IMMERSO ecosystem, users can live, play, build and earn.

  • $IMSOthe first “virtual currency in the world”, will be the engine of the economy in this virtual universe

DOUGLAS, Isle of Man, September 26, 2022–(BUSINESS WIRE)–Eros Investments, a leading global portfolio of media, entertainment and technology companies, has announced the launch of IMMERSO, its long-awaited Metaverse project. IMMERSO is a unique virtual universe inspired by ancient mythology, imagined through the prism of prehistoric science fiction, adventure and fantasy. It is a vast universe filled with 14 realms (Lokas) evolving through the planets of each realm. IMMERSO offers a unique multi-user experience, where decentralized interactions will help build communities to pave the way for virtual socialization, entertainment and commerce. IMMERSO is embodied in mystery, wisdom and advanced technologies where users can play, create and dream like never before. IMMERSO’s economy will be driven by a “virtual currency in the world” called $IMSO. IMMERSO users can create avatars to represent themselves, play games, participate in social activities and much more. Additionally, digital assets within IMMERSO will be tokenized as NFTs that can be created and traded with other users.

Backed by Eros Investments, this metaverse will deliver global entertainment brought to virtual life through the creation of original content and partnerships with celebrities, creators and various content IPs. Eros Investments has been at the forefront of the Web 3 and blockchain revolution. Various initiatives such as obtaining the Dubai VARA license for incubating blockchain-based start-ups and now launching a metaverse have all been steps towards building a Web 3 ecosystem.

Commenting on the launch, Ridhima Lulla, Founder of IMMERSO, said, “The Indian entertainment industry has greatly influenced the evolution of global culture. With technology changing our lives and virtual reality emerging as an alternative life form, it’s fitting that we bring the learnings and wisdom of our culture to the new world in a language they understand.” She adds: “We live in most interesting times because we are moving into a future where virtual and augmented reality blend with the real environment in a shared digital space.”

Fast, readily available internet, growing focus on integrating the digital and physical worlds using the internet, and growing adoption of mixed reality (MR), augmented reality (AR), and virtual reality (VR) are all contributing to the rapid growth of the metaverse market. According to Verified Market Research, the metaverse market size was valued at USD 27.21 billion in 2020 and is projected to reach USD 824.53 billion by 2030, growing at a CAGR of 39.1% from 2022 to 2030.

IMMERSO website: www.immerso.be

About Eros Investments

Eros Investments is a company with assets in media, sports, blockchain, digital commerce and gaming. Its portfolio companies include Eros Media World, Eros Now, Xfinite and IMMERSO. Disruption is at the heart of Eros Investments, and its core culture is deeply rooted in next-generation intellectual properties with technology as the driving force. Its blockchain, sports and entertainment businesses have been game changers with a strong first-mover advantage. Eros Investments is a forward-looking organization committed to the development of the Web 3.0 ecosystem with a mission to improve the world of entertainment through innovation and diversity.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220926005167/en/


Ayan Dutta, BCW/Genesis PR
Mobile: +91 9930929699