TEL AVIV, Israel–(BUSINESS WIRE)–Elementarythe leading open-source website building platform behind over 9 million websites, has launched a creative campaign to shine the spotlight on the unsung heroes who build the web and design the digital world we all live in, now more than ever.
“From the early days of the internet, it was web creators who built a new world for us to inhabit online,” said Yam Regev, vice president of marketing, Elementor. “At Elementor, we believe it is time for this vital workforce to take center stage and take pride in their profession and the huge impact they have on the world as we know it. We want to praise, inspire and empower these silent powers.
As part of the campaign, Elementor surveyed over a thousand web designers
In partnership with getWizer and found a burgeoning Gen Z and millennial workforce taking on the role of web creator. Key findings from the research include:
The field is growing massively as a serious profession:
67% of web creators are Gen Z or Millennials.
55% of millennials surveyed rely on web design as a full-time job, compared to a lower rate among baby boomers (19% as a full-time job) who are more likely to design websites in their spare time.
The demand for services is enormous:
68% of web creators have seen an increase in demand since the Covid-19 outbreak
70% believe there is more competition in the field than a year ago.
78% expect customer demand for web design to increase in the coming year and 77% expect the web design field to continue to grow over the next five years.
Floating pride of their web creation work:
78% of Web Creators are proud to identify themselves as such.
80% of Millennials say their family supports their career choice.
The 90-second video gives a window into the people who run the web world we all live in, letting us into the secret movement of web creators, who live among us as everyday people. Coming from design, development, marketing or all three, they take these skills and add a new layer to them. They ask, with a web mindset, what would work online? They are builders who create new web realities every day. This makes them multi-layered and deepens their skills beyond traditional professions, creating a new breed of professional – the web builder, powering the digital world, one pixel at a time.
Elementor was founded with a mission to empower web creators to realize their vast potential by improving every step of the website building process. At the heart of Elementor’s success is a diverse community in over 150 countries. This campaign is an ode to their work.
As part of the campaign, Elementor has also launched a hub real stories from web creators, custom templates to design sites like the ones featured in the video, interactive features, learning opportunities and digital swag.
When the campaign was launched, more than 150 Elementor employees changed their job titles on LinkedIn at ‘Web Designer’prompting the site to start suggesting the descriptor that didn’t exist before as a job description choice.
Design and art direction: Elementor
Director: Eli Sverdlov
Production Company: Jiminy Creative
Creative Consultant: Alon Seifert
Music: Tom Biran
Filming location: Serbia
The video is published on YouTube and via a dedicated landing page and promoted on Facebook, Instagram and the web.
Founded in 2016, Elementary is the leading WordPress website builder solution that offers no-code site building. With users in 152 markets, including marketers, web developers, designers, freelancers, and more, Elementor now powers 5.5% of websites globally. The open-source platform is designed to streamline the process of building a web presence, helping business owners reach their potential by focusing all of their efforts on creative and business processes.